Monthly Archives: August 2019

Sales Manager


This position is responsible for generating top line revenue by managing all aspects of the Sales and Marketing Department.  This individual supports the General Manager. This position is responsible for providing leadership and conducting his or her own prospecting and outside sales calls.

Essential Duties & Responsibilities include the following:

  • Calls on prospects to solicit business, analyzes requirements of function, outlines available hotel facilities and services offered, and quotes prices.
  • Cultivates lead sources, distributes leads to other hotels in the brand and Willow Valley properties.
  • Conducts site tours of hotel to walk-ins and prospective clients.
  • Uses sales system to make contracts for bookings, and documents weekly sales efforts.
  • Establishes and maintains close contact with assigned accounts and target accounts.
  • Responds to all RFPs and sales lead through the OnQ system, and any other packages or special offers, as directed by the RDOSM.
  • Completes OnQ Property Management System training and all other required Hilton Hotels and Willow Valley training.
  • Participates in the development of the Sales & Marketing Plan.
  • Creates Action Plans and key account action plans as directed by the RDOSM. Once approved, accepts responsibility for assigned aspects of the plans.
  • Working with eCommerce Manager and the property RDOSM / SM, to ensure content is optimized for searches, as well as relevant to consumers
  • Prospects all market segments for new corporate, group and meeting room leads.
  • Completes, distributes and makes necessary changes to BEO’s.
  • Complete and/or run daily, weekly & monthly reports and distribute weekly and monthly reports.
  • Responsible for all group billing up to and including; daily posting of all group meetings and banquet functions as well as posting for all group guest rooms on a daily basis or as business dictates.

Education & Experience

Associates Degree; or 4 years related experience and/or training is the minimum education level required for this position. Bachelor’s degree preferred.  Outside Sales Experience required.

Certificates, Licenses, Registrations

Hilton Brand Training upon hire

Valid PA Driver’s License is required.

CPR Certification preferred but will train

ServSafe Certification preferred but will train

RAMP Certification as per Hilton Standards

Social Media Marketing Coordinator


The primary purpose for this position is to plan, implement and monitor the company’s Social Media Strategy in order to increase brand awareness, improve marketing efforts and increase sales.

Essential Duties and Responsibilities include the following:

  • Create and manage all Social Media for all the different business units
  • Help Increase traffic to all social media sites and the Willow Valley website
  • Responsible to update social media sites daily, adding new material, pictures, articles, promotional events and team recognition.
  • Assist with talent acquisition, and setting up social media careers sites, working closely with HR.
  • Researches and stays current on best website practices and social media platforms
  • Edit and update the Willow Valley Website and Intranet as needed. 
  • Create newspaper ads, wedding ads, and any other ads for all properties
  • Coordinate photo shoots as needed for updated material for ads, website pictures, and any other promotional material
  • Works with each business unit for any advertising material that is needed
  • Assists in developing and executing marketing strategies through social media with each business unit
  • Creates, designs and edits marketing and promotional material for all the business units.
  • Helps to market the brand with vacancies in commercial and residential properties

Education and/or Experience

Associate’s degree (A. A.) or equivalent from two-year College or technical school; or four years related experience and/or training; or equivalent combination of education and experience.